Partnership unites an ambitious Nigerian consumer goods company and one of the country’s most celebrated football clubs, with a shared commitment to youth development. Rafa Corporation, the company behind the rapidly growing Rafa Detergents brand, has signed a three-year shirt sponsorship agreement with Kano Pillars Football Club. Unveiled in Kano under the theme, “Together for a Stronger Tomorrow,” the partnership featured three new official Kano Pillars jerseys bearing the Rafa brand logo.
It strengthens Rafa’s connection with consumers while supporting Nigerian football and creating opportunities for young people. The agreement was signed by Alhaji Kabiru Rabiu, Chairman of Rafa Corporation and Group Executive Director of BUA Group, and Alhaji Ahmed Musbahu Garo, Chairman of the Board of Directors of Kano Pillars Football Club.
Speaking at the unveiling, Rabiu described the sponsorship as a natural connection between a proudly Nigerian manufacturing business and a football institution whose significance extends far beyond the field of play. “We are very excited to form this partnership with Kano Pillars,” he said. The club’s extraordinary following, enduring place in Kano’s identity and distinguished contribution to Nigerian football, he explained, made it a compelling partner for Rafa.
For many people born and raised in Kano, supporting Pillars begins in childhood and becomes a lifelong attachment. Football, Rabiu added, brings young people together, encouraging discipline, friendship and a shared sense of purpose. Rafa’s involvement would extend beyond brand visibility to supporting the club’s development and expanding its reach across Nigeria and beyond.
Recalling earlier support for Kano Pillars by BUA Group back in 2013, he described the agreement as a renewal of a longstanding connection and a foundation for greater collaboration. He also commended the Executive Governor of Kano State, His Excellency, Engr. Abba Kabir Yusuf, for his continued support for the club and commitment to youth