First, they attacked America. Then adoption. Parental rights. Now, girls’ sports. Honestly, with such a busy schedule of political extremism, it’s a mystery how Nike has time to sell anything. But then, that’s the problem — they aren’t. The once-iconic brand is in an economic tailspin, bleeding more than $200 billion in market value and losing its coveted spot in the S&P 100.
The news, which comes on the heels of an eye-popping 1,000 layoffs in the spring, spells major headaches for the brand that took a blowtorch to its profitability years ago when it launched its phony social justice warrior act. Millions of customers called it quits on Nike after its endorsement of anti-American Colin Kaepernick, who, along with disrespecting our national anthem, persuaded the company to shelve its idea of patriotic shoes.
Since then, Nike’s far-Left agenda has taken different forms — from a doomed Dylan Mulvaney partnership to its defense of China’s slave labor program. Now, the company seems intent on being the official sponsor of team transgenderism, refusing to back away from radical LGBT advocacy that’s at odds with 80% of America. And its roots in the movement run deep.
In a conscious decision to trade their brand’s popularity for toxic activism, executives started sticking their necks out years ago in areas that were racing to put the brakes on gender mutilation procedures for children. In places like Alabama, where lawmakers tried to stop kids from rushing into trans hormones and surgery, Nike led the corporate march to put the scalpel back in doctors’ hands. Fortunately, they failed.
When the brand wasn’t pushing children into a life of misery, sterilization and gender confusion, it was crisscrossing the country to kill women’s sports in legislation. That drumbeat continues at Nike today, despite the obvious problems it creates