From left: Femi Salawu, Beverley Agbakoba-Onyejianya, Terfa Tilley-Gyado, Oladoyin Bakare and Adedamilola Adedotun at the signing of the sports business education partnership in Lagos [Credit: The Temple Company ] The Business of Sports Institute Africa (BOS Africa) and The Temple Company have announced a partnership to develop professional expertise and expand practical learning opportunities in Africa’s sports industry.
The partnership, announced on 14 October, will combine BOS Africa’s sports business education programmes with Temple’s experience in talent management, brand strategy, sponsorship, media, commercial partnerships and intellectual property. Ogidi Studios, Temple’s production facility, will also contribute audiovisual production expertise and facilities to support practical learning. Under the arrangement, the organisations will collaborate on masterclasses, workshops, executive learning programmes and industry engagements.
BOS Africa will lead academic and programme development, while Temple and Ogidi Studios will provide industry expertise, practitioner engagement and practical training opportunities. The proposed areas of focus include sponsorship proposals, athlete branding and commercial representation, endorsement deals, image-rights negotiations, sports content production, digital storytelling and the development of commercially sustainable sports organisations. Participants are expected to engage with industry case studies, simulations, studio demonstrations and, where feasible, real-world assignments.
Terfa Tilley-Gyado, president and chief executive officer of The Temple Company, said the partnership would help connect sports business education with the commercial realities of the industry. “Africa is not short of sporting talent. The bigger opportunity is to build the businesses, institutions, and commercial structures that let that talent create sustainable value.
BOS Africa is building an important academic foundation, and Temple and Ogidi Studios can help connect that learning to the realities of the industry.” He said the initiative would expose participants to the processes involved in securing sponsorships, managing athletes’ commercial interests and producing sports content.